skip Hop Brand Campaign (2021)

When we partnered with Skip Hop for their 2021 brand campaign, we wanted to provide something refreshing: Upbeat, fun, fast-moving, with a touch of day-in-the-life humor. The more we learned about the brand and their products, a message came to mind: Not only are they must haves, made better. They help turn potentially chaotic moments into confident ones.

Morning rush out the door with two kids, diapers, snacks, formula, and not to mention your own very-much-needed coffee? No problem.
A messy eater in the kitchen and a muddy athlete home from practice? Easy.
Getting two under four to bed in time? Piece of cake.

After a year and a half of pandemic-related advertisements and some serious Zoom fatigue, we wanted to deliver this message in a spunky, dynamic way – Playing with POV, movement, and surprise. Infusing the spot with relatability and humor, bringing it to life with pops of color and tons of beautiful light. Our hope is it’s a breath of fresh air in a world of seemingly mundane ads that often remind us of the big woes instead of providing solutions to our little ones. Skip Hop: Here to help you turn chaos into confidence.

We covered three product lines: On The Go, Changing + Bedtime, and Bathtime. Each product line was delivered in all cut-downs and aspect ratios for social channels, as well as a 30-sec compilation spot for OTT and other single-exposure promotional avenues.