Oh, the year 2020…

In our work, it was the year of adapting, of minimizing, of creatively problem solving. And while we do love casting real families as much as possible, it was a year where we took that to a new level, and really drew the line at only working with real families, regardless of production size and needs. For this holiday campaign, we used an extremely minimal crew decked out in PPE to capture real families enjoying Skip Hop products in their day-to-day lives. We embraced the authenticity and let the kids’ overflowing joy do the work. A glimpse into the campaign: