The creative brainstorming sessions with Sago and Otsimo for this project were so helpful, collaborative and meaningful. It always makes us feel especially honored when we get to represent a brand with such purpose, led by people with their own personal connections and stories with the product.

The magic of connection has always been a theme we’ve loved exploring at Stork, and telling the story of how that happens as we speak and grow was right down our alley.

Thank you to a superstar cast and crew, who were incredible sports in the very cold NYC February weather, but the biggest thanks goes to our longtime collaborators and co-creators at Sago and Otsimo.

From Waco, Texas to New York City and Winnetka, Illinois to Los Angeles; From stylized studios to cozy backyards and intimate classrooms to toddler-led dino excavation sites; From newborns to teens and pacis to architecture… We love all that we do, all who we work with, and most of all, the incredible honor to celebrate together with great brands and nonprofits the magic that kids so generously reveal to us.

Clients featured:

Skip Hop, Boon, Beech-Nut, Crow Island School, Perkins Eastman, VS Furniture, Talitha Koum Institute, Gerber, Sago Mini, Moby, Long Cove

Our second collaboration with Beech-Nut was even “more” fun than the first :)

Beech-Nut came to us wanting video for a campaign that communicated simple yet very important messaging – That their snacks were delicious and loved by all! We immediately thought about the relief that comes when you feed your child a healthy snack and they like it and ask for “more.” We created a video that capturing the delight that comes with carefree snacking and the cuteness overload of when our favorite little people ask for “more.”

This was our first project with Beech-Nut, so the pre-production landed on a longer timeline to allow our team to really get to know the Beech-Nut brand, their previous experiences with video and their specific goals moving forward.

Developing the character of Dani and the design of her dig site was an adventure in itself! Inspired by Beech-Nut’s previous Jean Pierre ad, we wrote the script and pulled our top cast choices and collaborated with the Beech-Nut team from there.

Our one day production created multiple ads for this campaign to be shown across various social platforms and highlight different lines of the product (probiotics and veggie). The video also helped tee up Beech-Nut’s “Dinosaur Dig” experiences at various zoos across the country, inspiring families to get their hands dirty digging up new and delicious discoveries at zoos and grocery stores near them.

Creative, playful projects like this are our absolute favorite at Stork, and we look forward to continued partnership with brands like Beech-Nut who lean into the imagination of children and the fun and connection that can be found there.

You can read more about this campaign and see Dani in action at Business Wire: “Beech-Nut’s New Dino Biscuits Campaign Promotes Education and Discovery”.

Supporting Harper Kids in their #ReadInFullColor campaign was an enthusiastic yes for us. We feel lucky to have been able to create such a meaningful piece.

We casted real families and filmed them in their natural environments at home. We utilized the network we have built over years of kids’ casting to select these amazing families – Kids’ agencies, parent Facebook groups, independent casting outlets and our personal networks.

Since this was filmed during the pandemic, we kept our crew extremely minimal, which also helped the set feel relaxed and natural. It also didn’t hurt that the books were so engaging and fun to read in the first place!

Our hearts are full after pouring energy into work like this, and we look forward to more collaborations in the future focusing on similar important themes and messaging.

To launch their new montessori-inspired line, Skip Hop wanted something quiet, gentle, textured and airy.

We infused our love of Montessori learning into this spot, choosing a location full of light and shots emphasizing touch, baby-led learning and discovery.

About once or twice a year, we are able to do work at a largely discounted rate for nonprofits who are doing incredible work for children. For Talitha Koum’s 15th anniversary, we put together an ‘About video’ describing the complex, deeply impactful work they do for trauma affected children in Waco, Texas. This was shown at their annual fundraising event, and will live on their website and be used in private donor meetings. Articulating the life-changing, research-backed work that takes place at this mental health therapeutic nursery was a challenge we were honored to tackle.

When Sago Mini shared with us the vision behind their new educational app, we were so excited to create a promotional piece for it. It echoes many of the truths we like to celebrate: The innate curiosity of children, their endless imagination and the value of child-led learning.

For this piece, like in the app itself, we decided to let kids lead the way. The questions they ask reveal a portal into their learning journey. They have already done the heavy lifting of exploration and wonder – Our job as teachers, parents and caretakers is simply to meet them there. It is in these precious spaces of interest where children naturally learn and grow.

By showing the daily encounters kids have with the things that pique their interest, we showcase the various themes Sago Mini School has to offer, and how it provides a world where children can dive deeper into exploring the world around them.

In addition to this promotional spot, we also put together a total screen capture app trailer for Sago Mini to use in internal meetings and various app store locations.

When Moby approached us wanting to create a video for their new carrier which transitions easily as your baby grows, we knew the piece had to be special and go beyond a simple lifestyle montage. The first year with your baby flies by in a blur of moments – Before you know it, your baby is walking (and running!) Even though some of those first year days may seem mundane in the moment, when you look back at it all at once, that time of closeness with your baby is beautiful, special, and cherished.

This piece captures that precious time with your baby and how it all flies by. And how for all those many moments, and for all the ones to come, you’ll just need one Moby.

We have been grateful for continued – albeit very creatively challenging, adaptive work – throughout the pandemic.

Casting, location, and scale looked quite different while filming this campaign for Boon. On-set understudies were siblings only, back-up families were kept off-set, the location was an open garage at a private residence, and the crew was a tight few. Each person wore many hats, calling for longer set up times and an extra day of filming.

All that said, many things remained the same: The babies were cute as ever, the crew adaptive and hardworking, and the client an absolute pleasure to collaborate with.

We wanted to make the promotional packed full, but not overwhelming. We kept messaging simple and straightforward, while loading the spot with visuals driving messaging home: See the chair’s many modes and its easy-breezy cleanability. No need to fear a mess here! Go ahead – Get your GRUB on.

Additionally, we created an outside-the-box instructional video for use on e-comm and other POS opportunities. The short, upbeat spot gives a feel for how the chair is built, taken apart, cleaned, and adjusted. Goodbye to the old, boring and slow instructionals. Hellooo to fast, engaging and painless. A much better use of your time if you ask us.

We were honored to create this holiday piece for the refugee aid nonprofit MOAS in support of their lifesaving missions. The goal was to show refugees as creative, resourceful and resilient people, and to demonstrate how small acts of love and generosity can grow into something great. We came up with a concept that we hope does just that.

This project was so rewarding, both creatively and spiritually, and helped generate nearly $200K in donations in MOAS’ email and web holiday campaign. Of the ~60K viewers, over a third watched it to the end, and ~600 became new donors.

Sago Mini, an award-winning app company for preschoolers, has been one of our nearest and dearest clients for many years. We've seen them grow, develop, and build a corporate culture that encourages collaboration, experimentation, and innovation, while always keeping the child's experience front and center.

It was such a pleasure to be able to visit their offices in Toronto and capture the environment in which they create their beautiful products. This video was created for consumers, b2b marketing, and company recruits to communicate the essence of the company and the values that make them so successful.

IPS was looking for an updated brand video telling the story of their special community. We filmed over the course of a few days, and put together this piece for them to show at events, fundraisers, private meetings, and to potential students’ families.

While interviews in videos can sometimes feel sterile or distant, we wanted this piece to remain warm, authentic and intimate, just like IPS. So, to capture each interviewee’s direct eye-line, we used a mirror system called an Interrotron. This allowed our director or a trusted teacher to speak directly to teachers and students, while their eye-line went straight to camera. Utilizing equipment like this ensures everyone is comfortable during the filming process, able to speak from their heart candidly, passionately (and cutely!)

"Playing Airplane" is an imaginative commercial that the children's app and toy company Sago Mini commissioned for screening on Virgin Airlines flights.

In this narrative piece we wanted to highlight Sago Mini's brand values of play and imagination while incorporating the theme of flight.

We cut a :30 version for screening on Virgin Airlines flights, as well as a :60 version for social media. The spots were repurposed to promote the release of Sago Mini's 'Plane' app later that year.

After completing the series of videos for their CARE, FEEDING, and LEDGE products, we were thrilled when Boon called us back for another collaboration. This time, we filmed with a green screen so we could showcase all of the new colors being added to the NURSH line.

We introduced NURSH through three different bite-size perspectives: Beneficial for babies, beneficial for parents, and beneficial for the future (conversion to sippy cups and snack storage).

As always, the creative process was fun, collaborative, challenging, and in the end, rewarding. Cheers to happy clients, adorable babies, and another shoot in the books!

Ravensburger approached us asking if we could produce the promo videos for their lead game launches. Extremely different in budget, scale, and tone, these were all equally a blast to create.

For Strike, we wanted to capture authentic energy, suspense, and friendly competition! We casted a real family to show how captivating this game is, while adding an element of comic book animation as a gesture to the retro styling of the game.

For ‘Back to the Future’, we rented out an actual auto shop with an actual DeLorean. We weren’t about to cut corners here! We then used some post magic to carry viewers through time and suspenseful game play!

For Minecraft, we truly immersed ourselves by “building” the world around us. The further you played, the more you built! Until…

For ‘Jaws’, we experimented with tone and style, balancing the restrictions of copyright with the embrace of the movie’s main characters and plot.

For Villainous, we partnered with strong HMU, props, and wardrobe stylists to set the scene, and filmed the piece entirely overnight, since, of course, that’s when villains gather to play games.

For ‘Jurassic Park’, it was more about location. In the hills of Topanga, we made our own Jurassic Park get-away, and took things very, very seriously.

We really enjoyed these, because they’re all such narrative pieces. Whether it’s Muldoon, Ursula or Martin Brody you’re following, you’re sure to get a glimpse into the adventure that awaits you in each box!

It’s somehow already time for another school year, and with it, new and exciting good from Skip Hop! We had fun broadening the content this year with shorter cuts for social, and little digestible stop motion cuts.

The two live action spots were filmed alongside a promotional photoshoot.

Boon is the type of brand that makes you want to have kids, just so you can buy their stuff. They’re playful, they're modern, they're beautifully designed. So when Boon asked us for a series of videos that had fun with their vibrant, sassy style, we said in a serious voice… ‘Sure, of course,’ and then quietly jumped up and down with excitement on the other end of the phone.

For this 7-part series of product videos and sizzle reels, we decided to use backgrounds in Boon's own brand colors to create a clean, modern and stylized environment while using edgy post-effects for a fashion-forward tone.

The Rocking team wanted to create a video that showed their Ready Rocker in action with as many families as possible. We were thrilled to cast so many incredible families to be a part. The piece is fun, authentic, and inviting, and perfect to share on their social channels and website, as well as at trade shows.

The second piece we created for them was this Founder’s story. Milena wrote the beautiful script, we fine-tuned it just a tad, and viola – An ode to motherhood and childhood, learning and growing, and most of all, rocking.

The children's media and toy company Sago Mini asked us to create a spot that communicated the essence of their brand in a creative and eye-catching way. We came up with the idea of using life-size foam costumes based on the main characters in Sago Mini's apps and toys. The costumes were designed and constructed by Emmy Award-winning designer Erin Black.

The brand spot is used on Sago Mini's website and social media platforms, and for press and b2b marketing.

Product videos with a touch of lifestyle for the playful children’s brand Skip Hop. In these videos we set out to showcase all the various features of the product while also conveying its experience. Each one was shot during a photoshoot.

The JCC Manhattan nursery school is a Reggio Emilia preschool that centers on child-led, play-based learning. As big fans of this educational approach, we were excited to create a promo film for them to feature on their website and social media channels. The film has also been a fundamental tool for fundraising and enrollment, and is screened during school tours for prospective families.

We wanted to make sure to authentically communicate the essence of the school, and therefore decided  to let the children themselves do the talking. We used an Interrotron–a mirror system made famous by documentarian Errol Morris–which allowed a trusted teacher to talk to the children from behind the camera, while their eye-line was recorded straight into the lens. This direct-to-camera address provides an intimate connection between the viewer and the children.

After completing the series of videos for their CARE, FEEDING, and LEDGE products, we were thrilled when Boon called us back for another collaboration. This time, we filmed with a green screen so we could showcase the variety of JEWL color offerings.

We focused on three key benefits of JEWL and told them quirky and to the point – Gem-shaped, flared design, and super-safe silicone. Then we put each of these points into more bite-size shorts for social posts.

As always, the creative process was fun, collaborative, challenging, and in the end, rewarding. Every person on the Boon team is a gem.

For educational publishing house Houghton Mifflin Harcourt's digital content platform, 'Curious World', we were asked to create 7 videos: a content sizzle reel and these 6 live-action stories. The goal of the videos was to articulate how online learning on Curious World encourages offline, hands-on activities. We scripted 6 different scenarios, each based on a different Curious World property, and showed how they inspired kids to do some pretty interesting things.

It was a pleasure working with HMH and having the opportunity to help promote a product that truly develops children's curiosity, cognitive abilities, language skills and creativity. 

'Curious World' is a subscription-based app from the educational publishing giant Houghton Mifflin Harcourt. It offers games, videos and e-books for children ages 2-7, curated for high quality and educational merit.

The scope of this project consisted of 7 deliverables: this high-energy sizzle reel showing off the breadth of content available on the app, as well as 6 live-action scripted videos that tell stories about how Curious World encourages offline learning.

It was a pleasure working with HMH and having the opportunity to help promote a product that truly develops children's curiosity, cognitive abilities, language skills and creativity. As parents, we approve!

For the launch of their new video platform, Toca Boca wanted a spot that communicated its key values. We came up with the idea of designing a Rube Goldberg machine that could articulate those values in a quick, playful and surprising way. Our amazing Art Director Julie Wilkinson designed the machine in the visual design style of the Toca TV app and came up with some clever mechanisms to explain what Toca TV is.